Robin and her team help Fortune 500 brands and small businesses gain more visibility through positioning, promotions, marketing, event management, strategies and public relations.
Create a deeper relationship with your audience.
We specialize in Brand Ambassador Marketing for Fortune 500 companies to help promote products, services, and events. We create increased brand awareness that leaves a positive lasting impression on your ideal clients that results in more leads, and ultimately, increased sales.
When small business owners and entrepreneurs want more visibility they turn to the team at Let’s Make you Shine. Utilizing Public Relations and promotional strategies, our team leverages out 20+ years in sales, marketing and advertising to create a plan that not only gets you noticed, but gets you results.
This past week, I had the pleasure of visiting my youngest daughter who just moved to Texas. While I was there, she told me of a Craigslist ad for two brothers looking for wedding dates, and how the listing went viral in a matter of days. Curious George that I am, I read the ad and it inspired me to write about being bold, standing out from the crowd, and using humor, real life family pressure and a sense of adventure to accomplish a goal. As a marketer (and not the bride’s mother), I’d give these two an A+ for using non-traditional strategy to get attention, make a statement, and most importantly –build their little black book. I’d call that brilliant lead generation, whether or not the actual dates ever happen. Marketing is like dating — crafting a message and sharing it with your target audience, in a way that resonates with your brand to get what you want. Marketing to get dating — using media channels that you and your target audience are familiar with to create interest, sizzle and build common ground. Marketing that’s memorable — creating a publicity campaign and a process itself that gets noticed, goes viral and makes people smile. I am 99% certain that the women who applied for the Wedding Date are vibrant, fun-loving and smart enough to present their best self in a safe and playful way. I believe them to be authentic, clever and know how to position themselves for success. […]